We LOVE producing content to share the value of protecting little eyes from the sun, and how Adorable, Stylish and downright COOL little ones look in our Babiators Sunglasses!
And our favourite content - photos and videos - are those produced by mums and dads in Australia and New Zealand, while they have fun outdoor adventures with their little people!
There is 2 ways we make this happen. Through our:
Brand Rep Searches & Collabs program
Our Brand Rep search is where we are looking for Content Creators who will take photos and video of their little ones that we can use in our social and other marketing. The chosen Babiators Reps will be gifted 3 monthly deliveries of Babiators products (and possibly some products from our partners, eg Bedhead Hats and Solar Buddies), and in return they will upload photos and videos to a dropbox for us, as well as posting on social media.
Our Collabs program is open to any Babiators customer! Anyone who has a little person who wears Babiators on their adventures. The Collabs platform creates a discount code and link that you can share with friends and family, on social media, on your blog (if you have one). And then anytime someone makes a purchase using your code or link you receive a commission.
Here is why we LOVE the Collabs program!
It is authentic
It is our customers sharing their Babiators love with those that they love. It is not a paid influencer sharing a product. It is a family who love the product genuinely sharing about it!
It puts $$s in the pocket of our favourite people – our Babiators Tribe! – our Customers.
Advertising is expensive. And honestly, I would rather see the $$s go to families rather than corporations.
More little eyes get protected
The more people talking about why little eyes need protecting that better.
Why we love our Brand Reps
It resources other small businesses
Many Content Creators are essentially small businesses. They are able to receive $$s and products in return for their services. Our Brand Reps receive gifts of our products that they can use to create photos and videos.
Brand Reps create AMAZING Content
Rather than us setting up a photoshoot with a bunch of kids and create photo opportunities for the purpose of getting photos (which we also do in order to get some studio shots etc. to highlight specific product features and looks), Brand Reps create content that is real life. By creating content in their local spots, on their everyday adventures we get true to life content that our customers and future customers can relate to. It gives us a variety of content of a variety of gorgeous kids to share, so that our customers from all different walks of life can see how Babiators might fit their life and lifestyle.
It resources our small business
Gives us amazing content to use to share our products in engaging ways.
And Brand Reps get to benefit from the Collabs program too!! With the photos and videos they create, they also share posts and reels on socials, and add their discount code so they can receive commissions from any sales!
Which one do I apply for?
Hey, if in doubt – BOTH!
The Brand Rep Search is easy to enter. We ask a few very simple questions – literally name, email, social profile and a screen shot.
We aren’t always looking for the biggest accounts either. We are looking for families who love sunny adventures, or fashion, or who represent a different culture, or just simply someone whose kids and posts we fall in love with. So throw your hat in the ring!! We love to see your gorgeous littles’ faces and adventures!
And at the same time sign up for the Collabs program, and if you already have Babiators you can get started sharing your discount code and link today!
That way if you aren’t one of the Brand Reps that we select we can still work together to get more little eyes protected for the harsh Aussie sun!
And if you are, you are already set up with your Collab account.
